5 Lessons from Selling On Etsy for a Year
Undeniable Favors is officially 1 YEAR old!
A year ago on March 12, my friend took a picture of me in the dining hall at school with my UF sign to announce the shop’s opening! That same day I had my first sale and I felt on top of the world!
Owning a shop has been such an amazing experience, and I have learned so much in the past year. My shop has been filled with various products, each displaying my heart for calligraphy, Jesus, and living this life the way God intended; fully!
Running a shop isn’t easy, and there are many things I still have to learn. I still don’t know the best way to ship products and how to transfer my work from paper to digital, but here are
5 lessons from selling on Etsy for a year.
Build a brand, not just a business.
People love stories, not just products. The products that sell the best are usually the ones with a story behind them. Create from your heart, from your story. What verse is important to you? What do you love and why? Create it, share it, and be willing to open up to your customers and share your heart behind your work.
Not everyone is going to like you or your business and that is okay.
Some people don’t like my work, and that is okay. I have been overwhelmed with the amount of encouragement and support I have received over the past year from friends, family, and complete strangers. Don’t worry about the people who don’t see your shop the way you do. Focus on the customers that encourage and support you and your work, and serve them well.
Serve your people well.
Respond to messages and comments. Give 100% to your people. Not everyone is going to like your work or want to purchase your products, and that is okay. Serve the girl who loves your work and is a repeat customer. Serve her well. Reach out to her. Learn her story. Ask what your products mean to her. Building relationships with your current customers fosters community and a tribe of trust and encouragement.
Don’t stress about the numbers.
It’s hard to not focus on the numbers; followers, likes, reviews, but like I said above, serve your current customers well and the rest will come. As a small business just starting out and trying to figure this whole thing out, I believe that serving your customers, no matter how many or few they are, is crucial to creating a business that is valued, respected, and loved.
Do what brings you joy.
Make what you love, not what you think others love. I wish I could make prints and other products, but they require technology I don’t understand and they stress me out. I love making signs and stickers. Creating those products bring me so much joy. Don’t waste your time trying to do something you don’t love. If your heart isn’t in it, that’ll show through. Pour your heart into your work, and I promise others will see the value in it.